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Our growth strategy

Our strategy is focused on capturing profitable growth through collaboration with our customers and continuing to meet or exceed targets through continued operational excellence. We will also pursue additional step-change growth opportunities to unlock further value.

Our strategy relies on three key components:

1. Accelerating growth

Our key customers are winning in growth markets and we aim to grow with them. We are managing our margins to better adapt to changing raw material prices while analyzing our portfolio to fine-tune our products, customers, and prices. Paying special attention to commercializing our new product pipeline, expanding our range of eco-premium solutions, and co-developing products with customers will play a key role in accelerating our growth.

Growing with our customers

2. Continued operational excellence

Our ongoing commitment to operational excellence, sustainability and safety will help us maintain our strong track record of driving performance improvement. Continuous and thorough analysis of our sites and production processes will help us debottleneck and free up resources so that we can run our sites to their fullest potential. Embedding standardized processes, continuous improvement tools, and clear targets throughout our organization will enable us to keep improving our fixed and variable costs, while Integrated Business Planning will help us reduce our working capital costs. It is simply the smartest way to do business.


3. Investments to spur a step-change in growth


We are well-positioned to make strategic investments tailored to the needs of our customers and the markets in which we operate, and we have identified and prioritized investments that will enable continued growth. These opportunities include capacity expansions in growth markets, collaborations with startups and universities designed to spur innovation, and investment in the development of eco-premium solutions. Besides organic growth opportunities, we foresee strategic bolt-on acquisitions that will help us take our growth ambitions to the next level. Since the start of 2017, we have announced numerous investments or plant startups that support the growth of our customers.

Growth projects

We are Nouryon

Your partner in essential chemistry
for a sustainable future

Markets worldwide rely on our essential chemistry in the manufacture of everyday products such as paper, plastics, building materials, food, pharmaceuticals, and personal care items. Building on our nearly 400-year history, the dedication of our 10,000 employees, and our shared commitment to business growth, strong financial performance, safety, sustainability, and innovation, we have established a world-class business and built strong partnerships with our customers. We operate in over 80 countries around the world and our portfolio of industry-leading brands includes Eka, Dissolvine, Trigonox, and Berol.